 Seryoga (real name Sergey Vasilyevich Parhomenko, born 1976) is a second-generation Russian language musician with growing popularity. Leader of the "KingRing" label.
Born in Gomel, Belarus, Seryoga grew up in a tough neighborhood. His music became a unique combination of Russian folk music (chastushki, which features fast pronunciation of lyrics) with modern lyrics appealing to youth and beats ? he quickly rose on the Russian charts with his first single Chyorniy Bumer (Black BMW E65).
Initially having background in boxing (as is shown in the video clip of his song "King Ring") he decided to express discontent of growing up in poor neighborhood and life hardships through his art.
When he first appeared on Russian MTV, he was branded the "Slavic Eminem". But his true rise to fame came when he got nation-wide recognition in the Russian Star Factory television program where many other new generation Russian pop musicians are coming from.
He currently works and resides in Kiev, Ukraine. He also became popular in Germany by making the song "2Kaiser" together with the German rapper Azad. After this song he worked with German rapper Megaloh.
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Culture and Art 